Bulgari Bulgari is a collection born in the 1970s from an idea envisioned by Gianni Bulgari: to express the soul of Bulgari through a watch. In 1975, the quartz Bulgari Roma marks the first expression of this vision, asserting the BVLGARI name as a design element, between Roman tradition and modernity. In 1976–1977, Gérald Genta turns the Bulgari name into a Roman inscription, shaping the Roma analog watch and the Bulgari Bulgari, where design becomes central.

Reference 104278 is adorned with a white mother-of-pearl mosaic dial, where every square is carefully placed by hand, allowing the material’s natural iridescence to unfold through ever-changing light reflections.
With reference 104196, Bvlgari achieves a harmonious dialogue between yellow gold and steel, paired with a grey dial to deliver a fresh yet timeless aesthetic.

Thanks to the material and craftsmanship, the watch is extremely feminine and easy to wear both during the day and night.

Bulgari Bulgari is a collection born in the 1970s from an idea envisioned by Gianni Bulgari: to express the soul of Bulgari through a watch. In 1975, the quartz Bulgari Roma marks the first expression of this vision, asserting the BVLGARI name as a design element, between Roman tradition and modernity. In 1976–1977, Gérald Genta turns the Bulgari name into a Roman inscription, shaping the Roma analog watch and the Bulgari Bulgari, where design becomes central.

Reference 104278 is adorned with a white mother-of-pearl mosaic dial, where every square is carefully placed by hand, allowing the material’s natural iridescence to unfold through ever-changing light reflections.
With reference 104196, Bvlgari achieves a harmonious dialogue between yellow gold and steel, paired with a grey dial to deliver a fresh yet timeless aesthetic.

Thanks to the material and craftsmanship, the watch is extremely feminine and easy to wear both during the day and night.